"Piece of cake, is a design conference discussing why design is not as easy as it looks. 

To illustrate this I combined a real cake with clean cut design to show the rough process behind the finished product. In the poster I have a slightly transparent overlay of red on top of a cake with a slice cut out. This is a metaphor to show, that design may look perfect and simple, but there is a big and difficult process behind that. I carried this theme throughout my touch points, sticking with clean design juxtaposed with the rawness of the cake. In my brochure I included the messy process of making a cake. This is to illustrate the messy and difficult process of design."

In this project we had to design for a design conference targeting a particular audience. 

The brief required us to design 1 A2 poster, a brochure, 2 banners and a 4th item of our choice. We had to pick a topic to focus on and use this to influence our design style throughout the different touch points.

We had to pick 5 speakers to appear at our conference and put their information in our brochure, along with a timetable at the back. The illustrations and design of our brochure had to expand on our main topic. 

The 2 banners that appear at the conference.

My 4th item were 2 cake boxes that would be used in an afternoon tea break at the conference. The audience is invited to grab 'a piece of cake'